The big cheese

Major, Meg
October 2004
Progressive Grocer;10/1/2004, Vol. 83 Issue 14, p80
Trade Publication
Deals with the marketing strategies of Mark Jezo-Sywulka, manager of the cheese department at Brookfield, Wisconsin-based Sendik's Fine Foods to promote the supermarket's specialty cheese. Advantage of the supermarket's informative signage; Increase in cheese sales a day that results from Jezo-Sywulka's taste sampling; Information on Jezo-Sywulka's cheese promotion through advertisement in the "Milwaukee Journal Sentinel." INSET: More cheese, please.


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