TITLE

The big cheese

AUTHOR(S)
Major, Meg
PUB. DATE
October 2004
SOURCE
Progressive Grocer;10/1/2004, Vol. 83 Issue 14, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the marketing strategies of Mark Jezo-Sywulka, manager of the cheese department at Brookfield, Wisconsin-based Sendik's Fine Foods to promote the supermarket's specialty cheese. Advantage of the supermarket's informative signage; Increase in cheese sales a day that results from Jezo-Sywulka's taste sampling; Information on Jezo-Sywulka's cheese promotion through advertisement in the "Milwaukee Journal Sentinel." INSET: More cheese, please.
ACCESSION #
14779736

 

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