Why less may be more

Turcsik, Richard
October 2004
Progressive Grocer;10/1/2004, Vol. 83 Issue 14, p62
Trade Publication
Deals with the actions being taken by the soft drink industry with regards to the decline in sales of carbonated soft drinks which resulted from the slowdown of low-carbohydrate dieting trend in the U.S. Highlights of a study conducted by Morgan Stanley & Co. Inc. on low-carbohydrate diets in June 2004; Remarks from Dave DeCecco of Pepsi-Cola North America on midcalorie soft drink; Information on Coca-Cola Bottling Company's marketing approach.


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