Maximizing Market

Marks, Jennifer
October 2004
Home Textiles Today;10/18/2004, Vol. 26 Issue 8, p18
Trade Publication
The article focuses on various suggestions from retailers. One sprang from a comment about the number of new showrooms in the textiles building at 295 Fifth Avenue, and the fact that retailers' schedules are so regimented they rarely have time to explore new resources. The department stores in particular have taken to dropping into showrooms even as suppliers are still pulling goods out of boxes and hammering together their displays. Each retailer should bring to market a seasoned vet, such as a retired district manager or general manager whose sole assignment is to tour every floor of the showroom buildings.


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