TITLE

Evandale Launches Loft Style Label

PUB. DATE
October 2004
SOURCE
Home Textiles Today;10/18/2004, Vol. 26 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that decorative pillow and window treatment manufacturer company Evandale, a division of JWE Inc. is launching a new label that targets the contemporary lifestyle. Called Loft Style by Evandale, the label will feature modern looks inspired by urban lofts and contemporary living. Jenny Gruber, vice president of Design and Marketing said that the target customer for Loft Style by Evandale varies from urban dwellers, young professionals and newly married couples to first home buyers.
ACCESSION #
14779506

 

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