TITLE

Brand in a bubble surfaces

AUTHOR(S)
Alarcon, Camille
PUB. DATE
October 2004
SOURCE
B&T Weekly;10/8/2004, Vol. 54 Issue 2492, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of the advertising campaign launched by Australia-based music television station Channel V featuring the rock band Regurgitator. Concept of the publicity campaign; Major sponsors.
ACCESSION #
14775964

 

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