How the Pontiac Fiero helped save the North American steel industry

January 1999
Automotive Manufacturing & Production;Jan1999, Vol. 111 Issue 1, p62
Trade Publication
Investigates how the 1984 model of Pontiac Fiero have could saved the automotive business of the North American steel industry. Description on the Pontiac Fiero; Observation of the steel industry executives on the car; Six main requirements for a company to actually embrace and implement change; Reason high-strength steel and ultrahigh strength steel are finding increased use in the automobile industry.


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