'Romantica' VOD Service Aims for Women

Umstead, R. Thomas
October 2004
Multichannel News;10/18/2004, Vol. 25 Issue 42, p17
Reports on the female-oriented video-on demand service, 2 Hearts TV, to be launched by 2 Hearts Entertainment. Plans for the service; Background of company CEO Sandra Stags and president Anne Aaronson; Explanation on the content of 2 Hearts TV.


Related Articles

  • Server Vendors Bask in VOD Glow. Stump, Matt // Multichannel News;11/5/2001, Vol. 22 Issue 45, p14A 

    Reports the optimism of video-on-demand (VOD) suppliers for the business performance of VOD products in the market. Claims of Concurrent Computer Corp. president Jack Bryant on product deployment; Belief of Seachange International Inc. president Yvette Gordon on the potential of the product;...

  • Cable Operators Still Trying To Figure Out VOD. Higgins, John M. // Broadcasting & Cable;7/21/2003, Vol. 133 Issue 29, p20 

    Focuses on video-on-demand (VOD) services. Confusion regarding the price, package and marketing of VOD among cable executives; Approach of cable operators towards VOD.

  • New TVN CEO to Lead VOD Effort. Umstead, R. Thomas // Multichannel News;08/21/2000, Vol. 21 Issue 34, p27 

    Reports the appointment of Ian Aaron as president and chief executive officer of TVN Entertainment Corp. in the United States. Intention of transforming the company into a video-on-demand distribution server; Implications for the digital-content distribution plan; Details on TVN; Career...

  • Jeff Pescatello. May, Rebecca // Electronic Media;06/04/2001, Vol. 20 Issue 23, p10 

    Profiles Jeff Pescatello, president and CEO of United States-based MeTV Network, a service that delivers TV-quality video and other content on demand via the Internet. Background; Difference of the company's service from competitors; Projects of the firm; Future vision.

  • What video on demand can learn from PPV. Magiera, Marcy // Advertising Age;2/28/1994, Vol. 65 Issue 9, p20 

    This article reports on the lessons that can be learned by cable companies pushing video on demand from the pay-per-view experience. Cable operators generally promote programming on barker channels and bill stuffers, with an occasional media advertising campaign from a movie studio seeking to...

  • The demands of demand. Higgins, John M. // Broadcasting & Cable;7/22/2002, Vol. 132 Issue 30, p16 

    Focuses on the issue about video-on-demand (VOD) dealt by cable marketing executives in the U.S. Domination of VOD and personal video recorders at the CTAM Summit; Losses of cable to direct broadcast satellite providers; Promise and threat held by the products to cable operators and networks.

  • Hoover marketer appointed MD at digital TV service.  // Marketing (00253650);7/20/2000, p3 

    Informs that Great Britain-based Kingston Interactive TelevisionKIT, the video-on-demand and content division of Kingston Communications, has appointed Kevin Walsh as managing director. Company's preparations for a wider launch of its service.

  • VOTED & QUOTED.  // Advertising Age;8/30/2004, Vol. 75 Issue 35, p13 

    Presents views from advertising executives on the impact of video on demand (VOD) on the television advertising industry. Responsibilities of media strategists; Importance of advertisements to the survival of VOD; Benefits of VOD for television advertising.

  • CNET Launching Tech On-Demand. Hibberd, James // Television Week;4/17/2006, Vol. 25 Issue 16, p7 

    The article reports that Joe Gillespie, former CEO of TechTV, will be launching the CNET TV video-on-demand service in the U.S. in 2006. Gillespie is now serving as executive vice president of CNET. CNET TV will be providing about three hours of CNET-produced short-form original programming per...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics