TITLE

Medicine Men of the Air

AUTHOR(S)
Cunningham Jr., R. M.
PUB. DATE
October 1944
SOURCE
New Republic;10/23/44, Vol. 111 Issue 17, p515
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the radio advertising of the scientific medicines in the U.S. Detection and cure of gastric pain by prompt scientific diagnosis and treatment; Postponement of the medical treatment because of bogus remedies; Building a radio campaign to use a beverage as a laxative; Reasons of using radio campaigns for advertising health products; Efficacy of the patent medicines advertised on the air.
ACCESSION #
14764139

 

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