Medicine Men of the Air

Cunningham Jr., R. M.
October 1944
New Republic;10/23/44, Vol. 111 Issue 17, p515
Focuses on the radio advertising of the scientific medicines in the U.S. Detection and cure of gastric pain by prompt scientific diagnosis and treatment; Postponement of the medical treatment because of bogus remedies; Building a radio campaign to use a beverage as a laxative; Reasons of using radio campaigns for advertising health products; Efficacy of the patent medicines advertised on the air.


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