Briefing design

Turner, Raymond
October 2004
Brand Strategy;Oct2004, Issue 186, p42
Trade Publication
This article focuses on the book "Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage," by Peter L. Philips. Philips' book would better be described as two books within one cover. He admits that most of his professional design life has been concerned with managing print-related projects. He does suggest that this learning would stand anyone in good stead when managing other projects. One of the most important issues concerns the need to understand success as the basis for writing the brief. This means understanding the business challenges and clarifying what will be used to judge whether the work meets those measures.


Related Articles

  • Business processes made easy. Kavanagh, John // Computer Weekly;9/27/2005, p58 

    This article focuses on the book "A Pragmatic Guide to Business Process Modelling," by specialist consultant Jon Holt. The book states that IT specialists are increasingly being criticised for failing to understand business processes. The book offers a new approach to help IT people specify,...

  • ORGANIZATION & MANAGEMENT THEORY - ABSTRACTS.  // Academy of Management Proceedings & Membership Directory;1999, p1 

    This article presents abstracts of various articles including "Measurement Issues in Empirical Research: Improving Measures of Operations Strategy and Advanced Manufacturing Technology," by Mark Pagell and Kenneth K. Boyer, "Mass Customization Approaches: A Typology and Empirical Validation," by...

  • Accounting for design.  // Management Accounting: Magazine for Chartered Management Account;Jan99, Vol. 77 Issue 1, p11 

    Provides information on a partnership between the Chartered Institute of Management Accountants (CIMA) Research Foundation and the Design Council. Aims of the research program of the partnership; Applications for research being invited by CIMA and the Design Council; Information on the booklet...

  • Industrial design and design management applications. Wu Tong; Lu Ling-she; Lu Chang-de; Yu Sui-huai // Journal of Communication & Computer;Apr2009, Vol. 6 Issue 4, p60 

    "Good design implies successful enterprise". Enterprises need design. And design needs to be managed. The paper analyzed the states of the applications of design and design management (DM) in Chinese minor enterprises. Direct towards the current situation of lacking design and design management,...

  • FSA: Going Further Than the SEC? Husband, Sarah // Investment Dealers' Digest;4/26/2004, Vol. 70 Issue 17, p9 

    Discusses the requirements of the draft proposals released by the Great Britain Financial Services Authority (FSA) in its attempt to ensure the independence and objectivity of sell-side research. Belief of bankers that the FSA is going further than the U.S. Securities and Exchange Commission in...

  • You can't afford to ignore collaboration. Tabor, Patrick; Lenzini, Andrew; Mraz, Stephen // Machine Design;7/26/2001, Vol. 73 Issue 14, p139 

    Focuses on the importance of collaboration in engineering design management. Factors to consider in undergoing collaboration; Significance of product data; Benefits from collaboration.

  • Ten Critical Principles for Successful Design-Build Projects. Jergeas, George; Fahmy, Sami // Cost Engineering;Nov2006, Vol. 48 Issue 11, p29 

    This article will present some of the results of a US design-build research project carried out by the authors. The article summarizes the advice and the recommendations given by 410 survey respondents for first-time users of design-build. The analysis of the data collected has identified 10...

  • International Bookshelf.  // Marketing News;12/25/1981, Vol. 15 Issue 13, p10 

    Presents an overview of several books on marketing. "The Business of Industrial Licensing: A Practical Guide to Patents, Know-how, Trademarks, and Industrial Designs," by Patrick Hearn; "Effective Marketing Management," by Martin Christopher, Sherril H. Kennedy, Malcolm McDonald and Gordon...

  • We can do better than choosing safe options. Bonadio, Franco // Design Week;10/7/2010, Vol. 25 Issue 40, p18 

    The article presents the author's view on doing better rather than choose safe options in design services industry in Great Britain. The author stresses that coupled with client pressure to avoid risky decision, it is suggested to be at the very best in order to produce brand identities wherein...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics