TITLE

Briefing design

AUTHOR(S)
Turner, Raymond
PUB. DATE
October 2004
SOURCE
Brand Strategy;Oct2004, Issue 186, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the book "Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage," by Peter L. Philips. Philips' book would better be described as two books within one cover. He admits that most of his professional design life has been concerned with managing print-related projects. He does suggest that this learning would stand anyone in good stead when managing other projects. One of the most important issues concerns the need to understand success as the basis for writing the brief. This means understanding the business challenges and clarifying what will be used to judge whether the work meets those measures.
ACCESSION #
14736588

 

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