Lessons for Lithuania

Dryza, Kristina
October 2004
Brand Strategy;Oct2004, Issue 186, p38
Trade Publication
This article focuses on strategies for Lithuanian brands to compete in the international market. Lithuanian brands are dominant in traditional, long-existing categories like food and alcohol. The Karuna chocolate brand owned by Kraft Foods Inc. has been the number one brand in the country for many years. In categories where Lithuania is not naturally strong, and where higher levels of service are required, foreign brands dominate. Tomas Bartninkas, managing director of Astos Dizainas McCann-Erickson Vilnius, called that the biggest and strongest brands in Lithuania namely, beer, food, supermarkets, GSM operators and banks, are the ones that spend the most on advertising.


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