Enter the dragon

Dickens, Mark
October 2004
Brand Strategy;Oct2004, Issue 186, p34
Trade Publication
This article presents strategies for retailing in China. China's potential for retail has been recognised and in recent years several global giants such as IKEA, Carrefour and Wal-Mart Stores Inc. have opened their doors to the Chinese customer. British retailers have been more tentative with the exception of B&Q and more recently Tesco. Retail in China is still in its embryonic stages and there's everything to play for. However there's an inherent fragility in Chinese consumerism born out of the polarisation of its population. Although in food retail the demand is more populist, the fashion sector is the most elitist and dynamic showing 13% growth year on year.


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