October 2004
Brand Strategy;Oct2004, Issue 186, p11
Trade Publication
This article presents information on garment retail markets and controversy related to FCUK logo of international garment brand French connection. Changing its strategy's good as the FCUK brand's had its day. It was controversial and amusing but could become a one trick pony. The slogan isn't a compelling reason to shop at French Connection, it takes more skill to get in decent stock, that's fashionable arid good value. Clothing's all about the product. It's time to get design and pricing back on track. The brand needs a spring clean. FCUK branding was something different when it started, helping to attract a different type of audience but everything has a life span and it now seems a bit outdated.


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