Trans World Airlines checking out

October 2004
Brand Strategy;Oct2004, Issue 186, p8
Trade Publication
This article presents information on Trans World Airlines Inc. in the U.S. TWA was created in 1930 when two local airlines, Transcontinental Air Transport and Western Air Express combined to form Transcontinental and Western Air (TWA). Twenty years later, marketers reflected the brand's growing international status by rebranding the name to Trans World Airlines - conveniently still `TWA'. But financial problems dogged the airline throughout the 1980. A high-profile crash in 1996 did not help. As late as 1999, the company was expanding its services but in 2001, it finally admitted defeat and sold many of its assets to American Airlines.


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