October 2004
Brand Strategy;Oct2004, Issue 186, p7
Trade Publication
This article presents information on executives succession in several companies in Europe. Geoff Polites has been promoted to vice president of Ford Motor Co. for Europe, marketing, sales and service from the end of the year. Computer hardware manufacturer Intel Corp. has appointed Eric Kim as executive vice president of marketing, moving from Samsung where he was global marketing chief. Fiat Auto SpA has appointed Lapo Elkann head of brand promotion looking after Fiat, Alfa Romeo and Lancia. Nortel Networks has promoted Clent Richardson to chief marketing officer.


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