October 2004
Brand Strategy;Oct2004, Issue 186, p6
Trade Publication
This article presents several news briefs related to product launches of various commercial products. Sony Entertainment Inc's playStation 2 has been redesigned to be more than 50% lighter and thinner than the original console. An ad campaign will promote the new model which will appear in North American, European and Japanese stores from November. Vodafone AG is launching a new 3G handsets for the Christmas period across Europe and Japan. The range has been developed with several manufacturers. Philips is investing 54.4m pounds in an advertising campaign to promote its new image as a healthcare, lifestyle and technology company.


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