Wells Fargo Urges Bold Steps to Control Pop-Up Ads

Zaney, Kevin
October 2004
Bank Technology News;Oct2004, Vol. 17 Issue 10, p52
Trade Publication
The article discusses ways to control pop-up advertisements. These advertisements have caused widespread confusion among consumers and can hurt company brands. Pop-ups go beyond just being annoying. They change users' browsers, default home pages, add programs, impact PC performance, cause computer crashes and in some cases, collect personal information. Recently Wells Fargo has adopted policies against using pop-up advertising. In a similar approach, Major League Baseball announced that it would stop signing new business contracts with any firm that advertises with adware companies.


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