Satisfying and Retaining Customers

Haistead, Lynn
October 2004
Bank Technology News;Oct2004 Supplement, Vol. 17, p17
Trade Publication
This article presents views of the author on the need for satisfying and retaining customers of banks. Many banks and financial institutions are taking this risk when they do not provide nonprime mortgage loan options for the 40 percent of the population that do not qualify under conforming loan guidelines. Option One Mortgage Co.'s commitment to the highest ethical standards, diversity in lending, demanding that loans benefit the customer, and an ongoing commitment to best practices in origination and servicing all create a foundation worthy of the strongest financial institution. Customers remember who helped them when they needed the money to achieve the dreams made possible through homeownership.


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