TITLE

Patients or Customers?

AUTHOR(S)
Weisbart, Edmond S.
PUB. DATE
December 2002
SOURCE
Click (1532-0391);Dec2002, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article suggests that considering patients as customers undermines the role of the physician in contemporary society. In the world before TPA and PTCAs, Bernard Lown found that patients having acute myocardial infarctions had better survival rates if the physician who met them in the emergency room was someone familiar. There just seems to be something about the doctor-patient relationship that is intrinsically healing. The challenge to physicians is to incorporate the lessons from the customer service discipline into the doctor-patient relationship, embrace the information this provides and use it to further enhance the unique heritage that is medicine.
ACCESSION #
14727559

 

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