Bensinger, Ken
October 2004
Variety;10/11/2004, Vol. 396 Issue 8, p22
Trade Publication
Reports on the results of a viewership survey on cable, satellite television (TV) and free TV broadcasting programs in Mexico. Number of primetime viewers covered in the survey; Lead of Televisa and TV Azteca over free TV networks; Importance of targeting women to gain pay TV lead in the business.


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