TITLE

PAYBOX WINS RICH AUDS

AUTHOR(S)
Bensinger, Ken
PUB. DATE
October 2004
SOURCE
Variety;10/11/2004, Vol. 396 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the results of a viewership survey on cable, satellite television (TV) and free TV broadcasting programs in Mexico. Number of primetime viewers covered in the survey; Lead of Televisa and TV Azteca over free TV networks; Importance of targeting women to gain pay TV lead in the business.
ACCESSION #
14719409

 

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