TITLE

SPOTLIGHT

AUTHOR(S)
Madden, Normandy; Wentz, Laurel
PUB. DATE
October 2004
SOURCE
Advertising Age;10/11/2004, Vol. 75 Issue 41, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the advertising campaign of McDonald's Corp. to boost sales in Hong Kong, and Taiwan. Features of the television advertisements developed by Omnicom Group's DDB Worldwide; Focus of the radio advertisement made by the advertising agency.
ACCESSION #
14713619

 

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