TITLE

Ex-Subs Didn't Buy Much

AUTHOR(S)
Donohue, Steve
PUB. DATE
October 2004
SOURCE
Multichannel News;10/11/2004, Vol. 25 Issue 41, p68
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the subscriber losses of DirecTV Inc. and EchoStar Communications Corp. in the second quarter of 2004 in the U.S. Statement issued by Joe Rooney, senior vice president of marketing in Cox Communications Inc., on subscriber losses; Details of the basic-cable penetration rates of other cable networks; Reason for the occurrence of subscriber churn; Efforts of Cox Communications to reduce churn among subscribers.
ACCESSION #
14707705

 

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