TITLE

The Latino PLAYING Field

AUTHOR(S)
Morales, Magaly
PUB. DATE
October 2004
SOURCE
Multichannel News;10/11/2004, Vol. 25 Issue 41, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features several national cable networks that offer Spanish-language sports shows among Hispanic viewers. Increase in the number of national sports networks which target Hispanic audiences; Statement issued by Joe Schramm, president of Schramm Sports & Entertainment, on sports; National networks that are vying for Hispanic viewers; Challenge faced by cable networks despite the huge demand for Spanish-language sports.
ACCESSION #
14707657

 

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