The Latino PLAYING Field

Morales, Magaly
October 2004
Multichannel News;10/11/2004, Vol. 25 Issue 41, p58
Features several national cable networks that offer Spanish-language sports shows among Hispanic viewers. Increase in the number of national sports networks which target Hispanic audiences; Statement issued by Joe Schramm, president of Schramm Sports & Entertainment, on sports; National networks that are vying for Hispanic viewers; Challenge faced by cable networks despite the huge demand for Spanish-language sports.


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