O'Leary predicts tough times ahead

Clarke, Michael
September 2004
Travel Weekly: The Choice of Travel Professionals;9/24/2004, Issue 1737, p6
Trade Publication
This article reports that air carrier Ryanair PLC's boss Michael O' Leary, has extended his airline" bloodbath" threat to include full-service carriers. The controversial chief executive has previously restricted his fare battle warning to the low cost sector but is now predicting all-out war throughout the European aviation sector. The high-fare airlines will be forced to match prices and, with their cost bases, they are going to struggle. O' Leary used his speech to renew his attack on British Airways PLC, particularly over the flag carrier's recent operational problems. Passengers will be able to pay £ 5 to use a hand-held video system which will offer films, television programmes, cartoons, games and music videos.


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