TITLE

Where the Boys Are

AUTHOR(S)
Whitney, Daisy
PUB. DATE
September 2004
SOURCE
Television Week;9/6/2004, Vol. 23 Issue 36, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of ESPN cable television network in reaching its targeted male audience. Factors which contributed to the increase in ratings and viewership of ESPN cable television network in 2004; Strategy of the network to attract male viewers; Amount of time spent by a U.S. viewer a day with some form of ESPN media.
ACCESSION #
14684339

 

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