TITLE

The sell is the thing

AUTHOR(S)
Mochari, Ilan
PUB. DATE
January 1999
SOURCE
Inc.;Jan99, Vol. 21 Issue 1, p81
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the things that should be done by a developer of a new product. Conduction of a market feasibility studies; Survey of the target market to test the product concept and to determine how much customers are willing to pay for the product.
ACCESSION #
1467747

 

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