TITLE

Advertising in Wartime

AUTHOR(S)
Avenue, Madison
PUB. DATE
February 1944
SOURCE
New Republic;2/21/44, Vol. 110 Issue 8, p233
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on advertising in wartime. Report that advertising in all media, has increased about 60 percent over the prewar level, according to the U.S. States Department of Commerce; Usage of the unspent advertising money for war; Observation of the vice-president of the National Association of Manufacturers regarding the trend of advertising; Slogan of the War Advertising Council; Significance of the promotion of war campaigns; Discussion of the national advertising in magazines, newspapers and on the networks.
ACCESSION #
14667710

 

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