Sacramento Kings, Monarchs games to anchor new regional sports channel for cable customers

September 2004
Business Journal Serving Fresno & the Central San Joaquin Valley;9/17/2004, Issue 323297, p4
Reports on the agreement between Comcast Corp and Sacramento Kings over television broadcasting of basketball games in California. Terms under the deal; Benefits of the agreement for both parties involved; Significance of the deal for basketball fans throughout the state.


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