TITLE

26: ABBY KOHNSTAMM, SENIOR VP-MARKETING IBM CORP

PUB. DATE
October 2004
SOURCE
Advertising Age;10/4/2004, Vol. 75 Issue 40, pP-14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the marketing strategies of IBM Corp. senior vice president of marketing Abby Kohnstamm. Budget for the company's advertising; Percentage of the increase in revenues of IBM in the first half of 2004; Factors to be considered for the continued growth of the on-demand business of IBM.
ACCESSION #
14660266

 

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