October 2004
Advertising Age;10/4/2004, Vol. 75 Issue 40, pP-14
Trade Publication
Provides information on the marketing strategies of IBM Corp. senior vice president of marketing Abby Kohnstamm. Budget for the company's advertising; Percentage of the increase in revenues of IBM in the first half of 2004; Factors to be considered for the continued growth of the on-demand business of IBM.


Related Articles

  • Customer service: IBM's Centers for Innovation address clients' Web needs. Elkin, Tobi // Advertising Age;2/28/2000, Vol. 71 Issue 9, p42 

    Presents an interview with Abby Kohnstamm, chief architect of electronic business (e-business) marketing and keeper of IBM Corporation's Brand Blue. Characterization of IBM marketing and outreach to dot-com companies; Services that can be offered by IBM to new dot-com companies; Justification...

  • Tech leaders spot solutions. Elkin, Tobi // Advertising Age;10/11/1999, Vol. 70 Issue 42, special section ps20 

    This article examines a rare blend of equanimity and determination being exemplified by technology executives in the U.S. in piloting the marketing division for their respective companies, as of October 1999. Jami Dover, vice president-sales and marketing group and director of worldwide...

  • Top 25 newsmakers: Abby Kohnstamm, senior VP-marketing, IBM Corp. Maddox, Kate // B to B;6/13/2005, Vol. 90 Issue 7, p32 

    The article reports that Abby Kohnstamm, who joined International Business Machines Corp. (IBM) in 1993 and worked her way up the corporate marketing ranks, became the company's first female senior vice president in 2000, with overall responsibility for global marketing operations. In October...

  • Abby Kohnstamm. Callahan, Sean // Advertising Age's Business Marketing;Apr99, Vol. 84 Issue 4, p25 

    Profiles International Business Machines Corp. (IBM) Senior Vice President of Marketing Abby Kohnstamm. Career history; Contributions to the company's growth; Advertising campaign developed for the company.

  • Abby Kohnstamm IBM. Johnson, Bradley // Advertising Age;6/26/1995, Vol. 66 Issue 26, p48 

    The article discusses how "Advertising Age" Marketing 100 award recipient and IBM corporate marketing vice president Abby Kohnstamm unified the look of packaging and brochures at the company. Kohnstamm tried to change advertising styles of the company. Her goal was to create a unified image for...

  • IBM leads 'Business Marketing' 100.  // Advertising Age;10/3/1994, Vol. 65 Issue 42, p43 

    This article reports on the lead taken by IBM Corp. in Advertising Age's Business Marketing 100. The Business Marketing 100, an annual ranking of the top business-to-business advertisers, is based on advertising spending in specialty business publications, plus Business Week, Fortune, Forbes and...

  • Abby Kohnstamm. Elkin, Tobi // Advertising Age;2000 Special Issue, Vol. 71, p38 

    Profiles the 'Advertising Age' magazine Interactive Hall of Fame inductee Abby Kohnstamm. Her position as senior vice-president of marketing at IBM Corp.; How she integrated IBM into the network computing era; Her views on Internet advertising and issues of privacy.

  • IBM moves to downsize interactive agency list. Snyder, Beth; Petrecca, Laura; Johnson, Bradley // Advertising Age;7/20/1998, Vol. 69 Issue 29, p4 

    Reports that IBM Corp. is consolidating its roster of interactive agencies from almost 40 down to six in 1998. How IBM is the number two online advertising spender, behind Microsoft Corp.; Efforts of Abby Kohnstamm, vice president-corporate marketing for IBM to consolidate agencies; Statistics.

  • IBM taps another AmEx exec.  // Advertising Age;5/31/93, Vol. 64 Issue 23, p37 

    This article reports on the appointment of Abby Kohnstamm as vice president of corporate marketing at IBM Corp. in 1993. In her new position, she will be responsible for overseeing all IBM advertising, promotion and sponsorships, as well as the use of the IBM brand worldwide. Kohnstamm has held...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics