TITLE

HBO Tweaks On Demand

AUTHOR(S)
Stump, Matt
PUB. DATE
October 2004
SOURCE
Multichannel News;10/4/2004, Vol. 25 Issue 40, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the success of Home Box Office's On Demand service as shown in the preview of its new TV series "Entourage," on subscription video on demand weeks before the linear premiere and the network's on-demand showings of "Curb Your Enthusiasm." Information on the HBO On Demand and Cinemax on demand subscribers; Ways in which HBO sells its on-demand package; Benefits of the on demand strategy for HBO.
ACCESSION #
14636190

 

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