HBO Tweaks On Demand

Stump, Matt
October 2004
Multichannel News;10/4/2004, Vol. 25 Issue 40, p29
Discusses the success of Home Box Office's On Demand service as shown in the preview of its new TV series "Entourage," on subscription video on demand weeks before the linear premiere and the network's on-demand showings of "Curb Your Enthusiasm." Information on the HBO On Demand and Cinemax on demand subscribers; Ways in which HBO sells its on-demand package; Benefits of the on demand strategy for HBO.


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