Time Warner Nets $1M from LMN Promotion

Donohue, Steve
October 2004
Multichannel News;10/4/2004, Vol. 25 Issue 40, p26
Reports on the estimated incremental revenue generated by Time Warner Cable from a local affiliate-sales promotion that it ran with Lifetime Movie Network (LMN). Details of how the sweepstakes were conducted; Establishments in which Time Warner sold the promotion; Views of Time Warner Cable president of advertising sales Larry Fischer regarding the promotion.


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