A Magazine Model of Brand Extensions

Donohue, Steve
October 2004
Multichannel News;10/4/2004, Vol. 25 Issue 40, p26
Features "ESPN The Magazine," the bi-monthly magazine published by ESPN that debuted in 1998. Circulation and advertising pages of the magazine as of 2004; Factors attributed to the success of the magazine; Information on ESPN's previous attempt in the publishing industry.


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