Arbitron, VNU, to Gauge Ads' Impact

Donohue, Steve
October 2004
Multichannel News;10/4/2004, Vol. 25 Issue 40, p12
Reports on the partnership of Arbitron Inc. and Nielsen Media Research parent VNU N.V. aimed to develop a new system designed to monitor the messages people hear from television and radio ads both inside and outside of their homes, and how that advertising impacts spending habits. Terms of the deal; Expectations of the companies on the new system; Plan of Arbitron for the expansion of Portable People Meters rollout.


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