Studio: Movies Have Basic Appeal

Haugsted, Linda
October 2004
Multichannel News;10/4/2004, Vol. 25 Issue 40, p8
Discusses the statistics compiled by Warner Bros. Media Research which show that theatrical films remain the successful programming constant among basic networks though basic-cable networks continue to place much marketing effort behind original and acquired series. Implications of the viewership figures for basic-cable networks; Time spend by viewers watching movies on cable; Impact of using theatricals on smaller networks.


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