TITLE

Studio: Movies Have Basic Appeal

AUTHOR(S)
Haugsted, Linda
PUB. DATE
October 2004
SOURCE
Multichannel News;10/4/2004, Vol. 25 Issue 40, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the statistics compiled by Warner Bros. Media Research which show that theatrical films remain the successful programming constant among basic networks though basic-cable networks continue to place much marketing effort behind original and acquired series. Implications of the viewership figures for basic-cable networks; Time spend by viewers watching movies on cable; Impact of using theatricals on smaller networks.
ACCESSION #
14636076

 

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