TITLE

Retail Details

AUTHOR(S)
Spethmann, Betsy
PUB. DATE
October 2004
SOURCE
Promo;SourceBook 2005, Vol. 17, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on trends in in-store marketing in the U.S. for 2003. Total spending in point-of-purchase and retail merchandising; Growth of third-party merchandising services; Marketing tactics; Prospects for 2004.
ACCESSION #
14634406

 

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