TITLE

RightNow Brings Sales to Service

AUTHOR(S)
Borck, James R.
PUB. DATE
October 2004
SOURCE
InfoWorld;10/4/2004, Vol. 26 Issue 40, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of RightNow CRM 7.0, an integrated customer relationship management suite that builds on the e-services framework of RightNow Technologies. The suite will be available in a hosted implementation or for on-premise deployment. Although RightNow Sales tend to be short on functionality found in competitors such as Salesforce.com, it does offer some advanced features. For example, rules-based workflow allowed users to automatically populate to-do lists with new tasks whenever leads were added. Forecasting analysis and quota tracking will also keep sales teams on track. The Sales interface appends an Outlook-style icon bar and subtabs that made for easy data access. Despite its frequent demand for screen refreshes, the Sales interface offered a good organization that would be welcome across the rest of the suite. Other features include Offer Advisor, which let users quickly view relevant up-sell offers from support and service cases and a marketing tool that could be utilized to graphically design and automate campaign workflows.
ACCESSION #
14619203

 

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