TITLE

Blogs come of age

AUTHOR(S)

Gulniven, John

PUB. DATE

October 2004

SOURCE

Public Relations Tactics;Oct2004, Vol. 11 Issue 10, p6

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

Reports on the popularity of blogs as a public relations tool. Factors that contributed to the increased popularity of blogs; Advantages of using blogs in public relations; Challenges associated with communicating with bloggers.

ACCESSION #

14612930

Tags: BLOGS;  DIARIES;  WEB sites;  PUBLIC relations;  COMMUNICATION;  INTERNET

 

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