'LIttle Britain' to use interactive TV

September 2004
New Media Age;9/30/2004, p4
Trade Publication
This article reports on the innovation done by BBC Three with the use of interactive television (iTV). The use of iTV will give fans of award-winning off-beat comedy series Little Britain access to exclusive interviews with its creators via the red button. Viewers tuning in to the second series of Little Britain from October 19, 2004 will be able to see interviews with Matt Lucas and David Walliams, as well as introductions to a range of new characters including drugs counselor Doug and Carol the bank clerk. Footage from the DVD of the first series and behind-the-scenes cast and crew interviews are also being included. BBC Three has been a keen proponent of iTV. Earlier in 2004 it worked with Pett Productions, the production company of comedians Vic Reeves and Bob Mortimer, to support Vic and Bob in Caterick and develop original programming accessible via the red button only.


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