The Race Is On

Griffin, Cara
September 2004
SGB;Sep2004, Vol. 37 Issue 9, p24
Trade Publication
Focuses on the competition between specialty store Super Jock 'n Jill and retail chain Road Runner Sports in the running gear industry in Seattle, Washington. Remarks from Jock 'n Jill store owner Chet James on why the store chose not to become a retail chain; Reasons behind the decision of Road Runner Sports to make Seattle the launching point of its second retail store; Marketing efforts of Road Runner Sports.


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