TITLE

David and Goliath

AUTHOR(S)
Griffin, Cara
PUB. DATE
September 2004
SOURCE
SGB;Sep2004, Vol. 37 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the competition between Under Armor and Nike in the sporting goods industry. Total value of the two companies; Success gained by Under Armor since 1999; Efforts of Under Armor to market compression apparel; Key to the continued growth of Under Armor.
ACCESSION #
14610405

 

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