Nike Moves Into Mass

Ryan, Thomas J.
September 2004
SGB;Sep2004, Vol. 37 Issue 9, p12
Trade Publication
Reports on the acquisition of Official Starter Properties LLC, Official Starter LLC and the Shaq and Dunkman sporting goods brands by Nike in August 2004. Appointed head of the Nike division that will handle the brands; Remarks from Nike president of new business ventures Tom Clark regarding the acquisition of the Starter brand; Reason behind the filing for bankruptcy by Starter.


Related Articles

  • Nike Enters Mass Market With Starter Buy. Lloyd, Brenda // DNR: Daily News Record;8/16/2004, Vol. 34 Issue 33, p20 

    Reports on the acquisition of Official Starter Properties LLC and Official Starter LLC by Nike Inc. Cost of the acquisition of the Starter entities; Function of Mary Gleason as president of the Exeter Brands Group; Remarks from Tom Clarke, Nike's president of business ventures, regarding the...

  • MASS ATTACK. Kletter, Melanie // WWD: Women's Wear Daily;12/9/2004, Vol. 188 Issue 120, p18 

    Reports on the purchase of brands by sports wear companies from mass apparel firms and development of subbrands for mass apparel retailers. Reason for the acquisition of Official Starter Properties, a company that owns a mass apparel and footwear channel, by Nike; Impact of the shift into mass...

  • Equipped for change. Pike, Steve // Golf World;1/12/96, Vol. 49 Issue 23, p9 

    States that the ending of 1995 saw some changes within the sporting goods industry. Acquisition of Cobra by American Brands; Implications of this for American Brands; Sale of Dunlop-Slazenger division of which Maxfli belongs; Comments from Mark McClure, president and chief executive officer of...

  • NIKE, INC. WEATHERS STORM.  // SGB;Jan2009, Vol. 42 Issue 1, p16 

    The article presents information on the financial performance of the sporting goods company Nike Inc. It mentions that the company has reported an increase in sales and profits for the fiscal second quarter ended November 30, 2008. It states that the Nike brand was down about 1.1 percent to...

  • ECrusade puts Nike 10K challenge on track.  // Media: Asia's Media & Marketing Newspaper;11/18/2005, p17 

    This article informs that the sportswear firm Nike Inc. has roped in 4,000 runners for its annual Nike Hong Kong 10K Challenge, just three days after it launched an interactive campaign. The race, which was first held in 1998, has become the largest sports meet of its kind in Hong Kong. Over 75...

  • Spike Lee gets in front of camera for Nike. Magiera, Marcy // Advertising Age;5/25/1992, Vol. 63 Issue 21, p3 

    This article reports on the inclusion of motion picture director Spike Lee in the advertisement of Nike. For the first time, the filmmaker is appearing as himself in two advertisements for Nike, including a paid public service announcement that strongly addresses race relations. It is a topic...

  • Cycling star Mark Cavendish launches new brand. Montgomery, Angus // Employee Benefits;6/25/2013, p7 

    The article focuses on CVNDSH, new brand identity developed by consultancy Lift Agency for bicycle racer Mark Cavendish. It states that the new brand will feature all the sports equipments manufacturer partners of Cavendish including Oakley, Specialized and Nike. It further presents views of Sam...

  • Brand Name Directory.  // Athletic Business;Mar2013, Vol. 37 Issue 3, p270 

    A list of an alphabetically-arranged brand names of sports-related products sold by companies in the U.S. is presented, which includes 1911 Brand, Back Revolution and CardioFlex.

  • Brand Name Directory.  // Athletic Business;Mar2011, Vol. 35 Issue 3, p302 

    The article lists the brand names of products sold by companies listed in this guide as well as companies using that brand name products including Aeromat by AGM group/Aeromat, All Pro by Sprint Aquatics and AquaBike by SwimEx Inc.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics