Nike Moves Into Mass

Ryan, Thomas J.
September 2004
SGB;Sep2004, Vol. 37 Issue 9, p12
Trade Publication
Reports on the acquisition of Official Starter Properties LLC, Official Starter LLC and the Shaq and Dunkman sporting goods brands by Nike in August 2004. Appointed head of the Nike division that will handle the brands; Remarks from Nike president of new business ventures Tom Clark regarding the acquisition of the Starter brand; Reason behind the filing for bankruptcy by Starter.


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