Too Good To Be True

Roy, J. Paul-Émile
May 1998
Financial Executive;May/Jun98, Vol. 14 Issue 3, p34
Academic Journal
The article discusses charts and graphs in corporate reports that all too often obscure and confuse, rather than inform. Ignorance about proper graph design is frequently at fault, although sometimes the results appear intentional. A 1996 study found that firms in France, Great Britain, and the U.S. were particularly prone to offering graphical displays that distort information in the company's favor. The author presents three simple rules for effective graphing. The message of a graph should be simple and uncluttered, the graph itself should be of the appropriate kind (bar, pie, line, etc.), and corrections should be made if the point of the graph is not immediately apparent.


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