TITLE

MTV's launch year

AUTHOR(S)
Smith, Byron
PUB. DATE
September 2004
SOURCE
B&T Weekly;9/17/2004, Vol. 54 Issue 2489, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of the local version of international flagship program "Total Request Live" by MTV Australia. Television broadcasting based on viewers voting for music videos; Interest of advertisers on the program; Reason for consumers to subscribe to pay television.
ACCESSION #
14578810

 

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