IP marketing enters a brave new world

September 2004
Multichannel News;9/27/2004 Supplement, Vol. 25, p22
Trade Publication
Deals with marketing of Internet Protocol (IP) technology in the U.S. Changes in IP marketing campaigns in the country as of 2004; Focus of IP marketing efforts being developed by Comcast; Effectiveness of cross-selling. INSET: Marketing to the IP consumer.


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