IP marketing enters a brave new world
- A technology before its time. Secker, Matthew // Telecommunications - International Edition;Dec2001, Vol. 35 Issue 12, p23
Focuses on the marketing performance of Internet protocol version six (IPv6) in Europe. Attributes of IPv6 in the available Internet addresses; Extension of the life of Internet protocol version four; Factors affecting the delay of IPv6 market performance.
- WAP Banner Ads Prove Last-Minute Killer App. Owens, Jennifer // Adweek Eastern Edition;2/19/2001, Vol. 42 Issue 8, p24
Reports the importance of wireless application protocol (WAP) banner advertisements in delivering last-minute messages to consumers in the United States. Appearance of WAP banner advertisements in rich media and interstitial form; Creation of last-minute campaign for Red Envelope; Improvements...
- Just how big a deal will WAP be for the advertising industry? Reid, Alasdair // Campaign (UK);07/07/2000, Issue 27, p14
Examines the impact of the emergence of wireless application protocol (WAAP) technology on the advertising industry in Great Britain. Goal of advertisers to target people on location; Companies using WAP technology a medium for advertising.
- To FTP Or Not To FTP? Evans, George // SHOOT;11/15/2002, Vol. 43 Issue 45, p4
Focuses on the usability and reliability of File Transfer Protocol (FTP) in the advertising industry. Features of FTP; Resources that can be accessed and transferred using FTP; Instances showing the importance of FTP.
- Wireless networks 'growing like mad'. Wilson, Richard // Electronics Weekly;1/29/2003, Issue 2084, p3
Forecasts the growth of the 802.11 wireless local area network (LAN) market in Great Britain in 2003. Estimate total available market for 802.11 wireless LAN shipments; Variants of 802.11 wireless LAN standards expected to be popular; Information on SiGe company.
- WAP happy. Abernethy, Mark // Bulletin with Newsweek;05/09/2000, Vol. 118 Issue 6223, p61
Reports that the development of applications adhering to the Wireless Access Protocol (WAP) has huge ramifications for Australian telephone companies' marketing activities. Possibility of earning for more by charging customers for data and advertisers for reaching them; Australia's mobile phone...
- Who Is the Unlikely Winner of the Wi-Fi Revolution? Ellis, John // Fast Company;Mar2003, Issue 68, p66
Presents information on the underserved market of the wireless fidelity (WI-FI) market in the U.S. Significance of underserved market to business success; Details of the WI-FI network; Announcement by Cometa Networks Inc. to build out a Wi-Fi network by the end of 2004; Opportunities for WI-FI...
- iSCSI's big backer. Apicella, Mario; Shafer, Scott Tyler // InfoWorld;2/24/2003, Vol. 25 Issue 8, p36
Focuses on the decision of Network Appliance (NetApp) Corp. to support the iSCSI protocol for the company's F800 and FAS900 NAS appliances. Design of the SnapVault product by NetApp; Strategy of NetApp to get more market share and have a wider market reach.
- PERFORMANCE ANALYSIS OF OSPF IN MULTICAST ROUTING USING RPF TECHNIQUE. Kumaravel, K.; Sengaliappan, M.; Marimuthu, A. // International Journal of Distributed & Parallel Systems;Mar2012, Vol. 3 Issue 2, p153
Open Shortest Path first is most widely used interior gateway routing protocol, biggest it can update the routing in Autonomous system. Link-state routing protocols generate routing updates only when a change occurs in the network topology. When a link changes state, the device that detected the...