TITLE

IP marketing enters a brave new world

PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004 Supplement, Vol. 25, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with marketing of Internet Protocol (IP) technology in the U.S. Changes in IP marketing campaigns in the country as of 2004; Focus of IP marketing efforts being developed by Comcast; Effectiveness of cross-selling. INSET: Marketing to the IP consumer.
ACCESSION #
14576331

 

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