- Reebok Withdraws From Atlanta Show. Feitelberg, Rosemary // WWD: Women's Wear Daily;11/13/1998, Vol. 176 Issue 93, p12
Reports that Reebok International will not participate at The Super Show in 1999 in Atlanta, Georgia. Reason Reebok pulled out of the show; Plans of the company; Other company that will not attend the event.
- Adidas jumps for the title. Turner, Catherine // Marketing Week;8/11/2005, Vol. 28 Issue 32, p22
Explores the efforts of Adidas Corp. to compete with Nike Inc. for the global leadership in the sports goods market. Adidas' acquisition of Reebok International Ltd.; Performance of Adidas in the U.S. market; Repositioning of the company's brands; Marketing strategy of the company.
- Sporting Goods' High Scorers. Sowinski, Lara L. // World Trade;Nov2003, Vol. 16 Issue 11, p42
Presents a chart of the performance of companies in the sporting goods industry ranked by sales. Nike Inc.; Adidas-Salomon AG; Reebok International Ltd.; Brunswick Corporation.
- NEW HEALTH CLUBS: THE OUTDOORS. Solo, Sally // Fortune;3/9/1992, Vol. 125 Issue 5, p13
Focuses on the business planning of the sporting goods companies. Forecast of Kurt Salmon Associates Inc., a consulting firm, on the future of such companies; Report of an impending tie up between Reebok International Ltd. with ski resorts to organize summer mountain bike tours; Plan of Nike...
- Nike women's biz gets pounded as toning footwear kicks butt. Mullman, Jeremy // Advertising Age;6/7/2010, Vol. 81 Issue 23, p1
The article examines the market for women's athletic shoes. Industry leader Nike Inc. has seen its market share decrease to under 30 percent in May, 2010, with a total decline in sales. Rival companies Skechers and Reebok have seen major increases in sales due to their introduction of so-called...
- Nike, Reebok stride into outdoor shoe ads. Jensen, Jeff // Advertising Age;3/28/1994, Vol. 65 Issue 13, p38
Reports on the national advertising campaigns launched by Nike and Reebok International to promote outdoor footwear. Decline in basketball shoe sales of Nike in 1993; Launch of print campaign plugging Air Deschutz sports sandals; Introduction of Cliffhanger television advertisement by Reebok;...
- Reebok sandals. Tully, Clive // Geographical (Campion Interactive Publishing);Aug93, Vol. 65 Issue 8, p38
Features Reebok's Amazone sandals. Features; Price; Use of synthetic materials.
- Super Show '96/Reebok. // Tennis;Winter96, Vol. 31 Issue 9, p29
Highlights Reebok's products for the Super Show 1996.
- Reebok Feels the `Flow,' Sprints to Print via $37M Push for DMX, Classic. Lefton, Terry // Brandweek;02/14/2000, Vol. 41 Issue 7, p5
Discusses the launching by Reebok of a global brand campaign that leverage DMX cushioning technology as a differentiator and reaffirms the company's pattern of advertisements. Information on the theme Feel the Flow; What the work will attempt.