TITLE

Powers of Attraction

AUTHOR(S)
Donohue, STeve
PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004, Vol. 25 Issue 39, special section p26A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that marketers at Time Warner Cable Inc. turned heads in November 2002 when the company announced a unique initiative with Pioneer Electronics Inc. The Pioneer-Time Warner Cable pitch to consumers: Buy a Pioneer high definition (HD) TV set and get a $500 cash rebate plus six free months of Time Warner's HD programming package. It marked the first time that a major cable operator had teamed up with a consumer electronics vendor to market a video-program service in a campaign, and it also gave Time Warner a presence at national retailers such as Best Buy.
ACCESSION #
14554043

 

Related Articles

  • HDTV IS ANYTHING BUT CLEAR. Swann, Phillip // Television Week;12/1/2003, Vol. 22 Issue 48, p16 

    Comments on the use of high-definition television (HDTV) in the U.S. Comparison between HDTV and digital television; Questions regarding the use of HDTV; Recommendations on marketing HDTV.

  • CEMA hikes HDTV chances. Dickson // Broadcasting & Cable;10/04/99, Vol. 129 Issue 41, p39 

    Reports on the satisfaction of consumer electronics manufacturers and retailers on the sales of digital television products. Need for additional high definition television content from broadcasters and cable networks; Discussions at the DTV Summit held in Los Angeles, California, in September 1999.

  • HDTV toy store.  // Broadcast Engineering;Feb2004, Vol. 46 Issue 2, p10 

    Focuses on the developing trends in high definition television in the U.S. Support of companies for a single technology ; Details on the customer services of television networks; Guide for television subscription.

  • Vendor relations. Walker, Gerald M. // World Broadcast News;Sep99, Vol. 22 Issue 9, p6 

    Focuses on the differences of standards for digital television (DTV) around the world. Effects of the differences on marketing strategies; Preference of United States broadcasters for high-definition television (HDTV); Implementation of DTV with HDTV in Latin America; Option of Australia and...

  • Viewers will demand HDTV, say backers. McConnell, Chris // Broadcasting & Cable;4/10/95, Vol. 125 Issue 15, p36 

    Discusses disparities between high definition and digital television. Speculations regarding viewer satisfaction with digital television; Significance of cost differences to consumers; Increased pressure on television picture quality from the computer industry.

  • Format conversion synchronization. McGoldrick, Paul // Broadcast Engineering;Jun99, Vol. 41 Issue 7, p104 

    Discusses the format conversion synchronization for digital television in the United States, taking into account the importance of the 35 millimeter film in high definition picture. Materials used in the television programming; Conversion products to help the television broadcasters in the phase...

  • Digital broadcasting cram down? Ciciora // CED;Oct99, Vol. 25 Issue 10, p92 

    Discusses the involvement of special interest groups in broadcast digital television. Auctioning of the parts of the television spectrum; Hidden tax scheme imposed by the government; Search for a high-definition television (HDTV) standard; Implementation of HDTV with the current television...

  • HDTV's Killer App. Rosenbaum, Steven // MediaWeek;11/11/2002, Vol. 12 Issue 41, p18 

    Talks about the introduction of high-definition television (HDTV) to U.S. households as of November 2002. Estimated percentage of U.S. households which have digital TV; Suggested approaches that will move the market from early adopters to mass consumer demand; Contributions of HD to traditional...

  • Out of Tune with HD Opportunity. Arlen, Gary // Multichannel News;11/18/2002, Vol. 23 Issue 46, p28 

    Focuses on the conflict between cable industry and television set makers in the U.S. following the arrival of digital television (DTV). Significance of high-definition (HD) television content to DTV; Importance given to hardware in the television industry; Number of HD set-top boxes that...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics