TITLE

Soft Tactics for Hard-Nosed Goals

AUTHOR(S)
Hearn, Ted
PUB. DATE
September 2004
SOURCE
Multichannel News;9/27/2004, Vol. 25 Issue 39, special section p22A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Time Warner Digital Phone customers pay $39.95 a month for a service that includes unlimited calling within the U.S. and numerous popular features at no additional cost, such as call waiting, caller ID, voicemail and ID block. These features, also called vertical services, can cost a Baby Bell customer, depending on usage patterns, just as much as the monthly fee for single-line dial-tone service. In Maine, Time Warner had signed up 18,000 customers to Digital Phone as of June 30, 2004. The company has not released subscriber data in other markets. The potential returns from VoIP for Time Warner and other cable companies are huge.
ACCESSION #
14554034

 

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