The Regional 'Guinea Pigs'

Neel, K. C.
September 2004
Multichannel News;9/27/2004, Vol. 25 Issue 39, special section p18A
The article reports that Time Warner Cable Inc. has always been on the cutting edge of testing and launching new products, and in recent years, the company has picked up the pace. In any given year, Time Warner launches at least two new products. But a few years ago, the company launched a triple whammy digital service, high-speed data and video on demand, all within a tight window. Fortunately for the MSO's top brass, plenty of experienced and willing employees were ready to take on the added pressure of serving as a laboratory for innovation. There is always pressure to get new things out quickly, says Mike Hayashi, Time Warner Cable senior vice president of subscriber technologies and advanced engineering.


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