Baseline Game

Griffin, Cara
July 2004
SGB;Jul2004, Vol. 37 Issue 7, p48
Trade Publication
Focuses on the sales of tennis apparels in the U.S. as of July 2004. Growth of the segment from 1998 to 2002; Trend in tennis apparel according to Lisa McConnell, director of soft goods at Prince; Fabrics that are considered staples in the market.


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