Rules of Attraction

Ryan, Thomas J.
July 2004
SGB;Jul2004, Vol. 37 Issue 7, p8
Trade Publication
Focuses on the actions taken by retailers of sporting goods to attract customers in the U.S. in July 2004. Information on the preference of retailers for capitalizing on product advertising than giving discounts; Steps taken by The Sports Authority to market their products; Description of the window presentations of Finish Line to attract customers.


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