TITLE

Rules of Attraction

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
July 2004
SOURCE
SGB;Jul2004, Vol. 37 Issue 7, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the actions taken by retailers of sporting goods to attract customers in the U.S. in July 2004. Information on the preference of retailers for capitalizing on product advertising than giving discounts; Steps taken by The Sports Authority to market their products; Description of the window presentations of Finish Line to attract customers.
ACCESSION #
14553571

 

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