TITLE

Soft Sell

AUTHOR(S)
Griffin, Cara
PUB. DATE
June 2004
SOURCE
SGB;Jun2004, Vol. 37 Issue 6, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on soft shell jackets used in outdoor recreation. Description of the fabric used in soft shell apparel; Information on clothing company Cloudveil which introduced the soft shell jacket; Views of Stephen Sullivan, vice-president for marketing and product development at Cloudveil, on the prospects of the apparel in 2005.
ACCESSION #
14553519

 

Related Articles

  • Cloudveil's 'Dynamic' Technical Outerwear Collaboration. Rath, Caroline // Apparel Magazine;Jan2007, Vol. 48 Issue 5, p50 

    The article presents a case study of the partnership of mountain apparel company Cloudveil, with Schoeller for the stretch-woven shell of Cloudveil's Switchback jacket. Designed for less arctic, more mid-weather climes, the jacket, which retails for $199, can be marketed for end uses ranging...

  • Cloudveil Zorro Jacket. Lanza, Michael // Backpacker;Sep2006, Vol. 34 Issue 7, p96 

    The article evaluates the Cloudveil Zorro Jacket.

  • Cloudveil Inversion. Broudy, Berne // Backpacker;Sep2006, Vol. 34 Issue 7, p102 

    The article evaluates Cloudveil's Inversion down jacket.

  • CLOUDVEIL BOUGHT.  // SGB;Feb2005, Vol. 38 Issue 2, p22 

    Reports on the acquisition of outdoor apparel specialist Cloudveil by Sports Brand International in February 2005.

  • Adages. Wheaton, Ken; Cuneo, Alice // Advertising Age;12/11/2006, Vol. 77 Issue 50, p44 

    The article offers news briefs about the advertising industry in the United States. A holiday party held in New York City for men's magazine "Stuff" is described. It is reported that San Francisco, California residents complained about ads by the California Milk Processor Board in bus shelters...

  • DOWNHILL FROM HERE. Sauer, Patrick J. // Inc.;Aug2006, Vol. 28 Issue 8, p50 

    The article presents an update on the status of ski apparel maker Cloudveil after it decided to sell itself to Sports Brand International. Under the terms of the deal, Cloudveil would continue to sell its own products and would create a new line of ski apparel called Fila Mountain. Owners Brian...

  • The New Shell Game. Solomon, Christopher; Hewitt, Ben // Skiing;Sep2003, Vol. 56 Issue 1, p151 

    Evaluates several soft shell jackets used in skiing. Salomon Covalent; Obermeyer Alpha; Cloudveil Cascade. INSET: Ultralight Insurance.

  • Protective Layer. Russell, Sarah // Fast Company;Dec2001, Issue 53, p52 

    Evaluates the Women's Serendipity Jacket from Cloudveil. Use of the product in outdoor activities such as hiking; Features of the product.

  • wanted.  // Skiing;Mar/Apr2007, Vol. 59 Issue 7, p26 

    The article presents a comparison of Spring ski jackets including Cloudveil's Rayzar, Sessions' Softshell Zip hoody and Columbia's Faster and Lighter Shell.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics